Acquired Marketing

Acquired Marketing gives payment companies access to professional sales and marketing materials that get noticed, build brand personality and differentiation, and convert interest to investment.

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What We Do

Acquired Marketing supports all payments-related sales efforts with award-winning marketing pieces that convert interest to action, build brand and boost loyalty.

Professional Proven Marketing

Access the talents and expertise of senior-level marketers who deliver strategic and creative solutions that stand out in a crowded market.

Payments Industry Expertise

Developed with such companies as MasterCard, Cynergy Data and Merchant Cash & Capital, our expertise is your assurance of on-time and on-target results.

Pure Purchasing Power

We buy in bulk, and we share the wealth. Which means you can benefit from budget-friendly opportunities  like advertising pages, printing and even branded marketing items.

Power Of Influence

We’ve spent years developing relationships with industry experts, media moguls and respected thought leaders – a resource base we leverage on your behalf.

Who We Are

Acquired Marketing was founded in 2010 by Nancy Drexler, who got her start in the payments industry as the Creative Director for a strategic marketing firm where she managed such clients as MasterCard, EVO, Chase and Cynergy Data.

Ultimately, the success of her partnership with Cynergy Data led to Drexler joining the company as Marketing Director in 2003. During her tenure, Drexler also managed the marketing launch of Affiniscape Merchant Services and Merchant Cash and Capital, and saw Cynergy named to the Inc 500 list of fastest growing privately-held companies in the U.S for three consecutive years.

In 2008, Drexler was recruited by Cynergy Data co-founder John Martillo to help him launch the new ISO SignaPay. Moving to Dallas, Drexler continued to provide marketing consultation services to both Cynergy Data and Merchant Cash and Capital, as well as to several other players in the payments arena.

Today, Drexler pulls from a seasoned stable of marketing freelancers with expertise in the payments business. Utilizing the right people for the right projects gives her the ability to meet the specific marketing needs of her clients, on time and under budget.

Drexler personally supervises all work produced by Acquired Marketing, and meets with her clients on a regular basis to gauge results and ensure satisfaction.

Don’t Take Our Word For It

What Our Clients Have To Say

"If you need marketing and creative, you need Nancy Drexler. I have worked with her for more than twelve years – at Impressions, at Cynergy Data, at SignaPay and now as a client of Acquired Marketing. She always exceeds my expectations with how much work she creates in a short period of time, and how good it is. Nancy knows how to generate buzz, build brand and get results. It is the reason I moved her to Dallas, and the reason I will be her client forever."

− John R. Martillo, Founder and CEO, SignaPay

"Nancy gets it. She is an expert in the field of marketing. She was able to translate her expertise for marketing in general to the business of merchant services. She had the innate ability to communicate our highly-targeted message to the specific audience we were trying to influence. I argue that if it weren’t for Nancy we would not have enjoyed the level of success we had at Cynergy Data. I have rarely seen a marketing professional as effective as Nancy in this or any other industry. Nancy is also a tremendous team player that knows when it is time to step up and take the reins of a situation. I highly recommend Nancy as a professional, an individual, and someone I genuinely respect and admire."

− Tom Lineen, President, US Merchant Systems

"Nancy is a great person to work with. Her enthusiasm and knowledge enhance every project she works on. Her marketing background and knowledge are extensive and The Green Sheet is extremely lucky that she shares this information with our readers."

− Kate Gillespie, GM/COO, The Green Sheet

"Nancy has provided her marketing expertise many times over the years. Her creative style is second to none and her understanding of the payments industry is what truly sets her apart. Everything from her design style to creative out-of-the-box thinking is why I continue to call her when I need help with anything. I would absolutely recommend Nancy for any marketing needs and look forward to working with her again soon."

− Seth Broman, Vice President, Merchant Cash & Capital

"Nancy has an aggressive, dynamic approach to marketing. She knows how to take a message to market, and in doing so, grab the attention of the intended viewers. Working with Nancy is always a collaborative effort, where she's as likely to drive an idea as she is to be influenced by someone else’s concept. The end results produce exciting, creative efforts that help increase brand recognition each and every time."

− Andy Meadows, Executive Vice President, Anovia Payments

"Nancy Drexler is a joy to work with. She not only has extensive marketing expertise, but she also knows how to adapt to a changing environment and is always coming up with fresh ideas and perspectives. She can sort through diverse factors, find commonalities and come up with just the right words to express what needs to be said. She combines efficiency with a light touch, which is uplifting, especially when deadlines are looming."

− Laura McHale Holland, Vice President, Editorial, The Green Sheet

Acquired Marketing Is

  • Marketing Strategy
  • Brand Development campaigns
  • Market and niche development
  • Product launches
  • Advertising
  • Direct Response
  • Social Media
  • Public Relations and Editorial
  • Sell Sheets and Brochures
  • Websites
  • Training Materials
  • Outbound Communication
  • White Papers
  • Trade Show and Event Marketing and Management
  • Sales Presentations and Collateral Materials
  • Automated Drip Marketing

What We’ve Done

Get Ready to Stand Out

Partnering with Acquired Marketing allows you to make a lasting impression.

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How We Work

Acquired Marketing makes professional marketing affordable and accessible.

  • For those just entering the industry, Acquired Marketing can provide strategic guidance and the few basic marketing pieces you’ll need to test the waters;
  • For small and medium businesses, Acquired Marketing lets you pick and choose from a menu of options over the course of a year;
  • For more entrenched companies, Acquired Marketing adds little to your budget while giving your existing marketers the ability to outsource projects when necessary, and get a second opinion whenever they choose.

With Acquired Marketing, you pay a fixed monthly retainer and choose the specific execution that suits your needs and your budget.

Every plan includes accessible marketing consultation for you or your team. Use it strategically to plan a new direction or simply send us materials you’ve created and let us tell you how to improve them.

Acquired Marketing also offers a resource of sales materials, research and white papers that you can use as your own (we’ll even rebrand them for you.)

Then, depending on your package, you choose what specific marketing pieces you need, when and how you need them. Choose from advertising, press releases, brochures and direct mail. Launch a social media program, trade show presence, lead generation campaign, or vertical market integration. Acquired Marketing puts it all at your fingertips for prices as low as $1,000/month. Start small and upgrade at any time.

Want to see what you can do? Call Acquired Marketing at 917-743-5258 or click here to have us call you.

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Don’t Take Our Word For It

What Our Clients Have To Say

"If you need marketing and creative, you need Nancy Drexler. I have worked with her for more than twelve years – at Impressions, at Cynergy Data, at SignaPay and now as a client of Acquired Marketing. She always exceeds my expectations with how much work she creates in a short period of time, and how good it is. Nancy knows how to generate buzz, build brand and get results. It is the reason I moved her to Dallas, and the reason I will be her client forever."

− John R. Martillo, Founder and CEO, SignaPay

"Nancy gets it. She is an expert in the field of marketing. She was able to translate her expertise for marketing in general to the business of merchant services. She had the innate ability to communicate our highly-targeted message to the specific audience we were trying to influence. I argue that if it weren’t for Nancy we would not have enjoyed the level of success we had at Cynergy Data. I have rarely seen a marketing professional as effective as Nancy in this or any other industry. Nancy is also a tremendous team player that knows when it is time to step up and take the reins of a situation. I highly recommend Nancy as a professional, an individual, and someone I genuinely respect and admire."

− Tom Lineen, President, US Merchant Systems

"Nancy is a great person to work with. Her enthusiasm and knowledge enhance every project she works on. Her marketing background and knowledge are extensive and The Green Sheet is extremely lucky that she shares this information with our readers."

− Kate Gillespie, GM/COO, The Green Sheet

"Nancy has provided her marketing expertise many times over the years. Her creative style is second to none and her understanding of the payments industry is what truly sets her apart. Everything from her design style to creative out-of-the-box thinking is why I continue to call her when I need help with anything. I would absolutely recommend Nancy for any marketing needs and look forward to working with her again soon."

− Seth Broman, Vice President, Merchant Cash & Capital

"Nancy has an aggressive, dynamic approach to marketing. She knows how to take a message to market, and in doing so, grab the attention of the intended viewers. Working with Nancy is always a collaborative effort, where she's as likely to drive an idea as she is to be influenced by someone else’s concept. The end results produce exciting, creative efforts that help increase brand recognition each and every time."

− Andy Meadows, Executive Vice President, Anovia Payments

"Nancy Drexler is a joy to work with. She not only has extensive marketing expertise, but she also knows how to adapt to a changing environment and is always coming up with fresh ideas and perspectives. She can sort through diverse factors, find commonalities and come up with just the right words to express what needs to be said. She combines efficiency with a light touch, which is uplifting, especially when deadlines are looming."

− Laura McHale Holland, Vice President, Editorial, The Green Sheet